ATOI Annual General Assembly 2026
October 16–18 • Iceland
The Association of Agricultural Tour Operators International (ATOI) is pleased to announce that our Annual General Assembly will take place October 16–18, 2026, set amid the remarkable agricultural landscapes and rural communities of Iceland.
This year’s assembly is designed specifically for ATOI members working in agricultural tourism. Over three days, we will gather to strengthen our network, share best practices, and explore new opportunities in the global agri‑tourism sector.
Why Iceland for Agri‑Tourism?
Iceland’s agricultural sector is a powerful example of innovation, resilience, and sustainable rural development. From geothermal‑powered greenhouses to sheep farming traditions and cutting‑edge food production, Iceland offers a unique environment for agricultural learning and professional exchange.
Hosting our assembly here allows members to experience:
- Rural communities shaped by centuries of farming
- Innovative agricultural technologies
- Sustainable food systems
- Authentic cultural connections with local producers
It’s the perfect setting for meaningful dialogue about the future of agricultural tourism worldwide.
What ATOI Members Can Expect
Over three days, members will participate in:
- Strategic planning sessions focused on agricultural tourism growth
- Networking opportunities with operators specializing in agricultural and thematic travel
- Field experiences showcasing Icelandic farming, food production, and rural innovation
- Member updates and recognition from the ATOI Board
The Annual General Assembly is a cornerstone event for strengthening partnerships and advancing high‑quality agricultural tourism across our global network.
This Event Is Exclusive to ATOI Members
The ATOI Annual General Assembly is a member‑only event, reserved for professionals who are part of our international community of agricultural tour operators.
Interested in Joining ATOI?
Membership provides access to:
- Exclusive events like the Annual General Assembly
- A global network of agricultural tourism operators
- Professional development tailored to agri‑tourism
- Collaborative marketing and visibility within the sector
- Industry insights, resources, and best‑practice support
- Opportunities to partner with operators worldwide
If your organization is committed to delivering high‑quality agricultural tourism experiences, we invite you to join ATOI and gain access to the full range of member benefits.
Contact us to learn more about membership and how to join.